HAAN CORPORATION BRINGS DIRECT MARKETING PRO ON BOARD

Lancaster, Pennsylvania - (August 3, 2009) - The HAAN® Corporation, manufacturer of steam products for the home, recently added Jeffrey S. Frankel to its fast-growing team. Frankel comes to HAAN® from Euro-Pro, the manufacturer of Shark Steam products, where he served as Vice President of Direct to Consumer Sales. Frankel joins HAAN® as Director of DR Consumer Sales. He will be responsible for the company's direct response efforts, including television, radio and print.

At Euro-Pro, Frankel lead the development and execution of long- and short-form direct response TV campaigns for products including the Shark Stick Vac, the Shark Steam Blaster with Steam Pocket and the Shark Steam Mop infomercials. He also introduced a "Save the Sale" & "Rapid Replacement Program" that decreased direct-to-consumer sales returns by 30 percent.

Frankel also has marketing experience with King World Direct/CBS in Los Angeles, California where he developed dozens of product introduction campaigns responsible for more than 1.5 billion in retail sales. At King World Direct, he increased net revenue by more than 30 percent, three years in a row.

Frankel has been a speaker at conferences for the National Infomercial Marketing Association, the Direct Response Expo, and several other organizations. He is also the recipient of seven national infomercial marketing association awards.

HAAN Corporation specializes in steam cleaning products for the home. Ranging from its flagship FS-20 Steam Cleaning Floor Sanitizer to its powerful HS-20 Deluxe Personal Sanitizing Steam Cleaner and newly-introduced STEAM STATION™ which converts from a standing garment steamer to a portable steam sanitizer, all HAAN products emit steam at 212°F to kill 99.9% of household germs, bacteria and dust mites - all without chemicals.

For additional information about HAAN® or its product line, contact Victoria Hill at 717-209-7000, or visit www.HAANUSA.com.